The Alpha dominance myth exposed.
His research was picked up by many dog trainers and has been absorbed into modern day dog training by the lay public. People like Ceasar Milan have popularised this notion of Alpha dominance in domesticated and pet dogs.
BUT IT IS COMPLETELY INCORRECT AND ALWAYS WAS.
Dr Mech himself denounced his own book in the early 90’s, claiming that his research was fundamentally flawed, but by that time the notion of the Alpha dog and the dominance theory had already taken center stage. Thankfully this is beginning to change.